Let’s get straight to it – what is a preset? Well, it’s a specific collection of settings that you can save and later apply to other images from Adobe Lightroom with a single click. Think of it as an Instagram filter for professional photos, which you can create following your own tastes and needs.

The advantage of presets is that they improve the entire working process surrounding photography. This includes saving you time and effort, as well as optimizing how distortions are corrected in images.

How to create presets

To create your own presets, you need access to Adobe Lightroom. Once you have this program, you can follow these steps:

1. Select a photo and open it. It’s best to choose a photo in a style you usually work with.

2. Apply all the settings you want to add to the preset. This spans the most basic settings that you use in almost any photograph to the most advanced fine-tuning that defines the set of effects you want to achieve.

How to Create and Sell Lightroom Presets?

3. Go to the menu bar on the left.  This is where you’ll find the presets panel. Click on the “+” symbol and select the first option: “Create Preset…”

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4. A window will appear where you can give your preset a name, place it in a specific group, and select (or deselect) the settings applied to the image you want to save.

Before you keep going: do not uncheck the “Process version” box. This will make sure the preset keeps working in subsequent versions of Lightroom.

On the other hand, I recommend you uncheck the “White balance” box and the “Exposure” box under the Basic Tone tab. It’s better to leave these settings unselected, so that the person who is editing the video using the presets can keep the settings that work best for them.

5. Click on the Create button. Your new preset will be saved in the folder you selected.

How to sell presets

Here comes the part that probably interests you the most: how do I monetize my presets?

The first thing you should know is that it’s important to offer them as collections or packages. This means you won’t be selling your preset individually, but as a set that responds to a specific need. Examples include winter photo presets, landscape presets, vintage photo presets, and so on. If you have different types of saved presets, offer them as separate collections.

I’d also suggest including variations of very similar editions under the same title, so your future buyers will get a package of presets that can be adapted to different photos in the same style:

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After your presets are organized and ready to be monetized, you should look for an e-commerce platform where you can sell this type of digital products. I personally recommend using sellfy.com , one of the most popular and easy-to-use platforms out there.

The main advantage of Sellfy is that you can set up your own store in the cloud quickly and safely. Here you can choose templates to display your digital products (in this case, the previews of your presets), payment settings, reviews, and much more. It’s really easy to use and one of the best options if you’re starting from scratch. If you’re interested, follow this link to try Sellfy for 14 days at no charge: sellfy.com

However, I think the most important thing is to understand how to make our presets really eye-catching and stand out from all the other options that are available.

Beyond the technical aspects that we’ve already reviewed, you should take into account the following points relating to battery:

1. Define a unique style. Just as your photos should have a well-defined identity and style, so should your presets, or rather: that’s what they should offer. Whether it’s the colors, the tones, the use of lights and shadows, the contrast, all these elements should define your style and make it stand out. Take a look at this collection where a dark and contrasted photography style predominates:

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2. Define your specialty. Portraits or natural landscapes? Photos in the studio or in natural light? Travel or product photos? Your specialty comes from what you do best, which is ideally also what you most enjoy capturing when you have the camera in your hands.

3. Create presets for specific needs. For example, a useful preset could be for overexposed photos or for photos taken on cloudy days or at night. This mainly attracts novice or amateur photographers who are yet to have the technical knowledge to make the corrections manually.

Presets can also be based on specific situations such as photos with movement or action photos, romantic photos, urban or natural environments. The possibilities are endless, but your presets must always respond to each situation individually.

4. Adapt to specific niches. The best example here is photography for weddings or social events, where there’s a whole market of photographers who may be very interested in your presets if they make their job easier. Other examples include photos for fashion, travel or musical events.

5. Be original with names. You can specialize in something popular such as wedding presets, but you must give the collection a name that distinguishes them. Always promote them with a name that suits your style and gives them attractive branding. An example could be Narcissus for a collection of individual portrait presets:

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I hope these tips help you start creating your own presets and monetize them as a valuable part of your photographic talent. Good luck!

Hanns Schmelzer

¡Hola! Soy Hanns. Nací y crecí en Venezuela, pero vivo en Berlín desde 2014. Puedo hablo tres idiomas (alemán / inglés / español), disfruto cocinar y soy un apasionado por los videojuegos. Pero sobre todo, ¡me encanta todo lo que tenga que ver con las imágenes en movimiento!

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