First of all: what is a preset? It is a specific set of presets that you can save and apply later to other images from Adobe Lightroom, instantly with a single click. Think of it as an Instagram filter for professional photos, which you can create following your own composition needs.
The advantage of presets is that improve the entire photographic work process , saving time and effort and optimizing the correction of distortions in the images.
They also help you to unify the aesthetics of your work, to give coherence to a particular project or to create your own style that you can replicate in your future photographs.
How to create them?
To create your own presets you must have the program Adobe Lightroom , and from there you must follow the following steps:
1. Choose and open a photo. Preferably one of the most common style you usually work with.
2. Apply all the settings you want to add to the preset, from the most basic that you use in almost any photograph, to the most advanced that will define the set of effects you want to achieve.
3. Go to the left module, where you will find the module for presets (that is, existing presets). Next to it you will see a “+” symbol. Click there and select the first option: “Create Preset.”
4. There a window will be displayed where you will be able to choose the name of the preset, place it in a specific group and select (or deselect) the settings applied to the image you want to save.
An important fact: do not uncheck the option «Process version» This will allow the preset to continue working in subsequent versions of Lightroom.
On the other hand, I recommend you uncheck the box “White balance” and the box “Exposition” in the tab Basic tone . It is better to leave these values free, so that the person who is editing the video in which the presets will be used, can keep the settings that works best for him.
5. Click on the button «create » and you will have your own preset available and saved in the folder you have chosen.
How to sell them?
Here comes the part that probably interests you the most: how do I monetize my presets?
The first thing you should know is that it is important to offer them as collections or packages . That mean, you are not going to sell a single preset, but a set of them that respond to a specific need . For example: winter photo presets, landscape presets, vintage photo presets, etc. If you have different types of saved presets, offer them as separate collections.
What I suggest is that you include variations of very similar editions under the same title, so your future buyers will get a pack of presets that can be adapted to different photos of the same style:
After you have your presets organized and ready to be monetized, you shouldlook for a platform e-commerce where you can sell this type of digital products . I personally recommend you use sellfy.com , one of the most popular and easy to use.
The main advantage of Sellfy is that you can configure your own store in the cloud quickly and safely. There you will have templates to display your digital products (in this case, the reviews of your presets), payment settings, reviews and more. It is really easy to use and one of the best options if you are starting from scratch. And with this link you can try Sellfy for 14 days totally free: sellfy.com
However, I think the most important thing is to understand how to make our presets really eye-catching and stand out from all the options that are available.
Beyond the technical aspects that we have already reviewed, you should take into account the following points of branding :
1. Define a unique style. Just as your photos should have a well-defined identity and style, so should your presets, or rather: that’s what they should offer. The colors, the tones, the use of lights and shadows, the contrast… all these elements should define your style and make it stand out. Like this collection where a dark and contrasted photography style predominates:
2. Define your specialty. Portraits or natural landscapes? Photos in the studio or in natural light? Travel or product photos? Your specialty comes from what you do best, which is ideally also what you most enjoy capturing when you have the camera in your hands.
3. Create presets for specific needs. For example, a setting for overexposed photos or for photos taken on cloudy days or at night. This mainly attracts novice photographers or amateurs they do not yet have the technical knowledge to make the corrections manually.
You can also be based on specific situations such as moving photos or action photos, romantic photos, urban or natural environments … The possibilities are wide, but your presets must always respond to each one in particular.
4. Adapt to specific niches. The best example here is photography for weddings or social events, where there is a whole market of photographers who may be very interested in your presets if they make their job easier. Other examples: photos of fashion, travel or musical events.
5. Be original with names. You can specialize in something as popular as wedding presets, but you must distinguish them from the name you give to the collection. Always promote them with a name that suits your style and gives them an attractive branding. Example: Narcissus for a collection of individual portrait presets:
I hope these tips help you to start not only creating your own presets, but also offering them to the world and monetizing that valuable part of your photographic talent.